Celeste Krishna’s Motown-infused Southern Rock album, “The New Room,” coming October 8th, 2025
Celeste Krishna Bio
Celeste Krishna is an artist and producer who composes songs as a life practice, blending her Motown-infused Southern rock arrangements with the emotional vulnerability of soul. Originally from Birmingham, Alabama and now based in New York City, Celeste’s work is characterized by a "disarmingly soulful" style and has earned her recognition as a “true-blue southern soul in lyrics & voice" by The Austin Chronicle. This year she will be releasing her sixth studio album, The New Room, a 10-song LP in which she combines head-nodding rock grooves with poetic storytelling about the complexities of being a modern woman from the South. Her style is sonically steeped in the rock and roll musical traditions of the American South yet is undeniably fresh in interpretation, flipping the script on the male-dominated legacies of Southern rock. The lyrics in The New Room explore themes of migration, home, love, fertility, and artistry, often weaving poignant vulnerability with humor and social critique. She artfully enhances the depth and range of her storytelling through her skillful arrangement of soulful electric pianos, gritty guitar riffs, and intricate horn and vocal parts. Celeste’s previous records have earned her considerable success, including 11.5 million streams on Spotify & Pandora and the sync placement of her song “Come On & Move Me” on NBC’s “Good Girls.” The New Room promises to build on these previous successes, showcasing Celeste’s talents not only as a vocalist and songwriter, but also as a composer, arranger and producer, delivering a thoughtful and catchy rumination on American identity in complex times.
“The New Room” Album
Celeste Krishna’s unique style of Motown-infused Southern Rock blossoms with The New Room on October 8th, 2025, her sixth studio album and her first to write and arrange as the sole producer. Returning to her Southern roots with this album, Celeste seamlessly combines the grit and groove of classic rock with the joy and precision of Motown-style arrangements. The journey of creating and releasing The New Room parallels Celeste’s complex fertility journey and eventual pregnancy and birth of her daughter. The New Room is a metaphor for creating new life and becoming a mother - adding a literal “new room” to her family. It is also the conceptual follow-up to her previous album, My Blue House, and a reference to a new room added to her grandmother’s blue house in Tuscaloosa, Alabama back in 1967. “For this record, I felt the need to go back to my roots and pull from my Southern rock influences. Basically, I made a record I think Southern boomers might dig!”
To achieve the 1960’s vintage sound of The New Room, Celeste used analog gear and recorded and mixed on reel-to-reel tape with engineer and studio owner Brad Bensko at Bearded Cat studios in Mystic, CT. Following in the footsteps of artists like Frazey Ford with “Indian Ocean” and Cat Power with “The Greatest,” Celeste recorded the songs with a rhythm section playing together live in the same room, with Mike Kane (The Specialists) on drums, Ran Livneh (Habbina Habbina) on bass, Felipe Wurst (Tipa Tipo/La Banda Chuska) on guitar, and Adele Fournet (Tipa Tipo/La Banda Chuska/Combo Daguerre) on keyboards.
“The New Room” Marketing Plan
Waterfall release strategy - single released monthly starting January 2025, culminating in 10-song album release in October 2025
Editorial Playlist Pitching by Symphonic Distribution
PR & public/college radio campaign by Benno, an NYC based Press, Radio and Digital Marketing company targeting maximum exposure and readership across editorial media
3.19K Subscribers Substack / Email Marketing
Curator Playlist Pitching via Groover campaigns
Spotify, YouTube, and Instagram advertising campaigns
3 Official Music Videos
Vinyl Release of the 10-song LP
Tour
“The New Room” Collaborative Edition with featured America-Rock artists
